How a Local Plumbing Business Increased Leads by 220% in 90 Days
A real-world case study showing how strategic local SEO and AI tools helped a plumbing business triple its leads.
When a mid-sized plumbing business approached us, they were struggling with low visibility and inconsistent leads. Despite offering quality service, they weren’t appearing in local search results.
The first step was a full audit. Their Google Business Profile was incomplete, citations were inconsistent, and their website lacked local optimization.
We optimized their GBP by adding services, updating categories, and uploading high-quality images. Next, we implemented a review acquisition strategy that increased their reviews by 150% in two months.
On the website side, we created location-based service pages targeting high-intent keywords. AI tools helped identify gaps and optimize content.
We also built authoritative citations and ensured NAP consistency across directories.
The results were dramatic:
- 220% increase in inbound leads
- 3x increase in calls
- Top 3 rankings for multiple local keywords
This case highlights the power of combining structured SEO strategy with AI-driven insights.
